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Ann Taylor founder Richard Liebeskind opened his first Ann Taylor store in New Haven, Connecticut in 1954. “Ann Taylor” was the name of a top-selling dress in Liebeskind’s father’s store. The best-selling dress and the name Ann Taylor were given by the father to his son Richard Libeskind for good luck. Libeskind decided to use the name Ann-Taylor, because Ann was considered a very New England name, and Taylor was reminiscent of the tailored clothing image. The name is said to have created the ideal identity for classic women’s clothing.
Ann Taylor Celebrations was launched in August 2005; it is a signature collection featuring dresses, wraps, sashes, shoes, and bags. Each piece in the collection is dyed to match. The collection can be worn for occasions from wedding parties to black tie and special events. In 2009 this line began being offered online only and was phased out in 2011.
Ann Taylor Collections was launched 2007 and consists of luxury apparel, accessories, and shoes made using Italian made fabrics and yarns. The craftsmanship is of an elevated value and the price point is higher than other pieces. It is no longer produced.
Ann Taylor Beauty consists of fragrance and bath and body products that were to be available in all Ann Taylor stores beginning late 2007 or early 2008. The Possibilities fragrance was released in November 2007. The body care line consisted of body mist, lotion, and body wash, and came in six scents. It is no longer produced.
